01 Introduction

Alabama Discount Roofing ("we," "us," or "our") is committed to protecting the privacy of visitors to our website. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

By visiting our website, hosted on the Squarespace platform, you agree to the practices described in this policy. If you do not agree, please discontinue use of our website.

02 Information We Collect

We may collect the following types of information when you visit our website or interact with us:

Information you provide directly — such as your name, email address, phone number, home address, and any details you submit through our contact forms, quote request forms, or email communications.

Information collected automatically — when you browse our website, certain data is collected automatically, including your IP address, browser type and version, operating system, referring URL, pages visited, time spent on pages, and date/time of your visit.

Cookies and similar technologies — our website uses cookies and similar tracking technologies to collect information about your browsing activity. See Section 4 for details.

03 How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, provide roofing estimates, and communicate with you about our services
• To operate, maintain, and improve our website
• To analyze website usage and trends so we can enhance your experience
• To send you marketing communications if you have opted in to receive them (you may opt out at any time)
• To comply with legal obligations and protect our rights

04 Cookies & Tracking Technologies

Our website is built on the Squarespace platform, which uses cookies to ensure the site functions correctly and to collect analytics data. Cookies are small text files stored on your device when you visit a website.

Types of cookies we use:

• Necessary cookies — required for basic website functionality, such as page navigation and security
• Analytics cookies — help us understand how visitors interact with our site (e.g., Squarespace Analytics, Google Analytics)
• Marketing cookies — used to deliver relevant advertising and track the effectiveness of ad campaigns (if applicable)

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect website functionality.

For more information about the cookies Squarespace uses, please visit Squarespace's Cookie Policy.

05 Third-Party Services

Our website may use third-party services that collect, monitor, and analyze visitor data. These services have their own privacy policies governing their use of your information. Third-party services we may use include:

• Squarespace — our website hosting platform, which processes visitor data on our behalf. See Squarespace's Privacy Policy.
• Google Analytics — used to analyze website traffic and usage patterns. See Google's Privacy Policy.
• Google Ads / Meta (Facebook) Ads — if we run advertising campaigns, these platforms may collect data through pixels or tracking tags on our site.

We encourage you to review the privacy policies of any third-party services that interact with our website.

06 Information Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

• Service providers — we may share information with trusted vendors who assist us in operating our website or conducting our business, provided they agree to keep your information confidential
• Legal compliance — we may disclose your information if required to do so by law, regulation, legal process, or enforceable government request
• Business transfers — if Alabama Discount Roofing is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
• Protection of rights — we may disclose information to protect the safety, rights, or property of Alabama Discount Roofing, our customers, or the public

07 Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

08 Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access — request a copy of the personal data we hold about you
• Correction — request that we correct inaccurate or incomplete information
• Deletion — request that we delete your personal data, subject to certain legal exceptions
• Opt-out — unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or contacting us directly
• Cookie preferences — adjust your cookie settings through your browser or our cookie banner

To exercise any of these rights, please contact us using the information in Section 13 below.

09 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, disclose, and sell
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information — we do not sell your personal information
• The right to non-discrimination for exercising your privacy rights

To submit a request, please contact us at the information listed in Section 13. We will verify your identity before processing your request.

10 Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will take steps to delete that information promptly. If you believe a child has provided us with personal data, please contact us.

11 Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website is hosted on Squarespace, which employs industry-standard security measures including SSL encryption.

12 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the "Effective Date" at the top of this page. We encourage you to review this policy periodically.

13 Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: